Gym goers, mountain climbers, pilates instructors and long-distance runners - the active community is always on the move - and always growing. It’s this very community that inspired the brains behind our latest project to put on their running shoes, approach our Kubix team, and take their products out into the world. Midlands-based performance and lifestyle brand XRT put the fit in fitnesswear, developing a clothing line that not only takes high fashion into account but performance and functionality too. Their activewear is made for men and women who have longevity, purpose, and endurance in mind. With a solid background in garment distribution behind them, and a vision and brand already established, the XRT team took a step away from the big boys of the industry to bring to life their own brand. Their hope? That XRT will inspire and empower the active community to achieve the best they can be.
It was our team here at Kubix who had the honour of building this exciting brand - a fresh new website was required and Shopify was their chosen platform. One look at their polished and pristine social media presence and we had a taste for what XRT was all about. After chatting with Louise and the team, we knew that we were onto a winner. Socks pulled up and running shoes at the ready, we fired the gun at the starting line.