The growth potential for Wolverson was huge. Whilst they had some basic Google advertising working in the background, there were many fitness industry marketing practices that simply weren’t being used effectively. SEO outreach was one angle that the Wolverson team hadn’t considered. After browsing various UK fitness equipment articles and reviews, our Director of Marketing Matt pointed out how easy it would be to get Wolverson products featured across a variety of round-ups and blogs. The gym equipment itself was excellent; people just didn’t know about it. A few targets were set, and our marketing team got started.
Given the damaging experience that Wolverson had had with their previous agency, it was no surprise that we had to spend a while building up their levels of trust with us as their new agency. But the more we produced record-breaking results, the more freedom we had to trial new marketing strategies and the better we got to know the Wolverson staff and products. In just three months, website traffic to wolverson-fitness.co.uk had increased by 60%, and total sales matched this almost exactly at 58%. They were thrilled.
But just how did we do it? Google and social ads were quickly a top priority for our team. Prior to Kubix stepping in, the Wolverson Google ads were performing well and bringing a good return, but the brand was thinking far too small for the amount of quality stock they had to sell. We encouraged them to take the plunge and up their ad spend, and immediately the results paid off. Combined with ongoing SEO and marketing consultancy, and the Wolverson brand started going from - wait for it - strength to strength.