Reaching The Peak.
Now it was time to take things up a level. Geckowear enlisted Kubix to take on marketing the brand beyond their Shopify store, including emails, paid ads as well as organic social marketing. We oversaw the development of videos for Geckowear social channels, with new footage featuring stunning outdoor locations with arduous terrain perfect for waterproof socks, and took charge of their regular social posts.
We also reached out to influencers in the outdoor activewear industry to find adventurous personalities who could help us further communicate the innovative features of Geckowear. They took Geckowear on their travels around some of the most breathtaking destinations, from Cumbria to Norway and beyond.
Building a community around Geckowear is something we’re now focusing on as we take their marketing to the next stage. We’ve established a Strava club, allowing customers to share data from their runs, cycles and hikes with others. The data becomes part of a leaderboard in the Strava app, allowing users to compete with each other. This element of competition is something we’ve incorporated into Geckowear’s email campaigns, with free socks given to those who top the leaderboard during a particular period, further building a sense of community amongst Geckowear customers, while driving engagement with the brand.
After climbing all the way to the peak, the sky's the limit for Geckowear. The brand is going from strength to strength, and Imran and Hussein are seeking new ways to further use their cutting edge technology in even more products. Wherever they decide to go next, we here at Kubix will be there to support them as they embark upon their next adventure.