To Bead, or Not To Bead?
That was the question posed to our Kubix team last summer when Brighton based craft store Beads Unlimited first got in touch about migrating their website over to Shopify. After introductory virtual meetings with Tom and his team, our answer was a definite yes!
If you often find yourself browsing the aisles of your local craft store, you’re likely familiar with the name Beads Unlimited. If not, you can probably hazard a guess at what they specialise in. Yes, this craft focused emporium stocks thousands of varieties of beads and accessories - from polymer clay to Swarovski crystals, beading wires to charms and findings. Ever since the company first opened its doors as the Brighton Bead Shop in March 1986, the Beads Unlimited team have built a one-stop shop for all things jewellery making, supplying not just glass beads, but a vast cosmopolitan mix of crafting supplies. Now? They’ve grown into a booming online and in-store business stocking all the beads a crafter could ever need, with a world famous speedy service and a friendly, personal approach to boot. Head to your local Hobbycraft and you’ll find their trinkets and treats in there too.
A company of this calibre needs an online store that will grow as they do. Tom and his team were introduced to Kubix through one of our partner companies Brightpearl, when they were looking to move on from their online home on Magento 1. Tom understood that relocating to Shopify would provide a simpler, more streamlined backend for him and his staff to navigate, and that this updated platform would provide the security any website needs too. The Beads Unlimited name was fast becoming a staple on any keen crafter’s shopping list, so, tools at the ready, our team were excited to get stuck into this project.