A Common Thread
When we first asked Rugs Director Phoebe what she would change about their old Magento store, her answer was: “Where do we start?”
Speed, functionality, poor UX and lack of brand personality were just some of the bugbears listed by this Irish brand as they looked to move to Shopify.
The Magento site wasn’t synonymous with the Rugs.ie brand, and it felt outdated and too reliant on external third party developers, which was proving both expensive and time consuming. With hosting, plugins, regular updates and SSL certificates to worry about, Phoebe and her team needed a modern solution that would also integrate with Linnworks, their inventory management software. With a wealth of experience in Magento to Shopify migrations, our team was keen to roll up our sleeves and get stuck in.
After discussing the needs of their migration over Zoom, the Rugs.ie team took a flight over to our Kubix office to discuss the project further in person. The sheer amount of product attributes for each rug - from being suitable for underfloor heating, to pile depth, to floor dimensions - combined with years of old inherited Magento data meant that it was going to be a complex migration. Our team got to work preparing the transfer of thousands of products, and our designers started on the homepage, collection and product page visuals.