Pay Per Click (PPC) Advertising for Shopify Websites
Whether you don’t know your PPC from your ROAS or you’re a pay-per-click pro, we build ad campaigns that make a big difference to your bottom line. As Google Premier Partners and Meta Business Partners we’re certified PPC experts you trust.
We’ll see your PPC ads through the entire process, from crafting creative copy and imagery, to devising an entire PPC strategy that balances your ad spend with your retail goals.
Our ads can be tailored to specific audiences, whether you’re prospecting to those who don’t know you, or remarketing to those who know you well already.
We use the latest technologies within platforms like Facebook, Instagram, TikTok and Snapchat to track ad performance, and give you detailed reports explaining your return on ad spend (ROAS) to ensure your campaigns are on the right track.
Our digital marketing teams will work with your business to devise an ad strategy that can combine ads of multiple formats, including Google search ads, video ads on YouTube or TikTok, and display ads on Meta platforms, such as Instagram and Facebook.
We can create campaigns according to your goals, whether you’re releasing a new product or launching a seasonal sale. We’ll carefully analyse your audiences, and target ads to new prospects based on age, gender, location, and lifestyle interests. We’ll also recommend an appropriate budget designed to give you maximum ROAS.
Our teams will integrate your campaigns with Shopify to intelligently retarget ads to visitors who navigate away from your site, or those who leave items behind in their cart, with the aim of encouraging them to return and convert to a sale. All of this will form an ad strategy meticulously designed to increase conversions, and your ROAS, ensuring you’re always getting a return on your investment.
You may be surprised with the findings. We’ll conduct a review of your current marketing activities absolutely free of charge and follow up with actionable findings detailing exactly how we could help your business grow online.
Ads aren’t only about the strategy, they need to stand out from the crowd too. Our creative department will work closely with your team to devise content designed to closely tie into your company brand identity, with branded graphics including static images, carousels, animated gifs, videos and more.
Creating the perfect ad is all about the perfect message. We will pair any visual content with copy that brings your ads to life, matching your tone of voice, while effectively engaging new and old customers alike. Our copywriters will combine this creative content with keywords and phrases that help to ensure your ads engage as many of those in your target audience as possible.
Performance is everything in the world of PPC. Every ad we post, and every campaign we create will be carefully monitored and closely scrutinised against specific key performance indicators (KPIs).
Using data generated from ads and your Shopify store, we can track the entire customer journey, from prospective customers visiting your site for the first time, right through to them converting to a purchase. Our teams can analyse this data to see which ads were most effective, fine tuning them as necessary. We can also perform A/B testing of ads, and compare two different approaches to find exactly which works best.
Pushing an ad live is only part of the process, we’ll continually monitor and refine your ad strategy, ensuring your ads consistently reach, engage and motivate as many people as possible. Because when you get a return on your investment, so do we. Your success is our success.