Although the Toffeln team were happy to use a Shopify theme for their website, they had various custom changes that they wanted coding up so as to give their customers the most seamless shopping experience possible. The development on the site soon became a big job for our Kubix developers, with huge changes required on the product pages particularly. Our developers integrated a 360° image spinner so that buyers could get the most accurate preview of their purchases before they added them to their baskets. As our team are Cloudinary partners, we also used Cloudinary to replace nearly every image on the website with powerful image optimisations and perfect image resizing. Not only did this prevent images loading with the wrong sizes, it also greatly aided page speed times for the SEO on the site.
As the Toffeln team already had various ads in place which were seeing a good ROAS (return on ad spend), it was important for our marketing team to maintain this ROAS while steadily increasing the amount of money spent on ads. We achieved this and kept them profitable, whilst focusing on their nursing target market with additional ads, email marketing, beautifully designed landing pages and on-going SEO.
Once the Toffeln team had signed up with us for digital marketing for a few months, we were delighted to announce that they’d had their highest grossing quarter to date. Not only was their brand new website scaling up the Google rankings for keywords such as ‘footwear for nurses’, the Toffeln brand was now a well-known player amongst their target market. Their sub-brand Toffeln Smart Sole is now their highest selling product, thanks to the advertisements that we put in place across Facebook, Google and other digital platforms.