With design well underway, our attention shifted to the migration itself. This migration was set to be so much more than a migration - with international sites and a host of bespoke features to incorporate, our development and operations teams rolled up their sleeves ready to get stuck in.
The enormous choice of tents and the even more expansive selection of product variants posed a unique challenge, but also an opportunity to push the limits of Shopify, while letting our expertise shine.
Using a blend of carefully selected Shopify apps and bespoke code from Kubix’s development team, we created an incredibly feature-rich website that offers the ultimate in product customisation and customer personalisation.
We incorporated a product quiz using the ZooVu app, an integration used by the likes of Microsoft, Dyson and KitchenAid to create ‘guided selling’ experiences. For Boutique Camping, the quiz guides users through a series of questions and scenarios to find the perfect tent for them. They can select where they intend to use their tent, whether they’re going to a festival or taking a trip, how much space they’ll have, and how many people will sleep in the tent. There’s also an array of more conventional options such as different colour and fabric choices.
Like a virtual personal shopper, the quiz produces the perfect pick for the customer, generating a dedicated iFrame on the page with product images, specs and a direct link to both the product page and the option to add to cart. This gives every customer a truly personalised experience, speeding up the decision making process and ultimately generating sales for the camping giant.
Our team and Boutique Camping came up with new ideas and as new opportunities presented themselves to us. One of those opportunities was the launch of Shopify Markets. With dedicated international sites part of the initial brief, the arrival of Markets couldn’t have come at a better time. We seized upon its groundbreaking features to create dedicated storefronts for the UK, US and Australia, featuring automatic currency changes and localisation, all without the hassle of managing multiple websites for each market.