Seizing The Mo-Ment.
“Hey guys, is anyone taking pueraria mirifica or ginkgo biloba at the moment?”
“What about milk thistle? Or garcinia cambogia?”
A few short months ago, you never would have spotted any of our team casually throwing such strange questions round the office. If you’d told us to name a food supplement, we would have struggled to list more than Vitamin C and a cod liver oil tablet.
Now, months on, things are different. Our team could list dozens of health supplements and their benefits with our eyes closed. But why, and more importantly, how? All it took was one man, one brand, and a very exciting digital project.
When Moe first came to our team with his eponymous brand Mobu, his vitamin business was already thriving. Moe had set up Mobu for one simple reason: he had a passion for health and wellbeing and wanted to encourage Brits to take more interest in their supplements. The supplement market at the time was primarily limited to nationwide pharmacies and health shops, but not many were making a big impact online. Moe spotted the gap in the market and set to work.
The first Mobu site was set up on Shopify with a basic theme where Moe could start to upload his own fully tested range of vitamins and nutrients. He sourced his first selection of vitamins in tablet and gummy form, with the aim to help people in their daily routines and offer natural, vegan solutions to their aches and pains. But, as with any first version of a website, before long Moe started to feel like his own brand was getting a bit creaky. He wanted a website that could reflect the fun, friendly nature of his products. Our team knew we could help, and that this was a project definitely worth taking on.
One week later, Moe sent over the website brief. We read its contents with a smile. With Moe’s bubbly character spearheading the creativity of the brand, his requirements came as no surprise. He wanted to be the ‘innocent drinks of the supplements world’. Tired of staring at the same old dull supplement sites during our research phase, this freedom to get really creative with the branding on the new Mobu site was music to our designers’ ears.
“No problem,” we said. “Quirky it is.”