As soon as the UX-friendly website was underway, our challenge was to ensure that strong SEO practices and paid media were both in place for the launch. We took over the full marketing wheel, from Google ads and email marketing, through to CRO and SEO. We also took the time to redesign the logo, making it more modern yet retaining the friendly feel that was echoed throughout the site.
When we first started on the Little Adventure Shop marketing, we noticed there were errors with their conversion tracking, which made their Google Ads look better than they were. We corrected their conversion tracking, which gave a better indication on performance, therefore we were able to better optimise for success. Our team also introduced a much better reviewing platform to allow parents and children to share their thoughts on products and build trust throughout the site.
Our efforts paid off ten-fold, and Rebecca and her team have enjoyed steady incremental growth ever since. Traffic to the new site has been impressive. Site visitors are up by 52%, and the store itself has had a 60% increase in overall sales, and an average order value increase of 14%. Not only are new Little Adventure Shop customers hitting the store, they’re spending more when they do make a purchase.