Shaking It Up.
Raising pulses. Climbing hills. Riding waves. These are just some of the small ways in which the gang over at Filthy Rich recommend living life to the fullest. And given the past 18 months which saw many of us confined to our homes for so long, we couldn’t agree more.
With fitness and mental wellbeing so high on people’s priority lists, Irish entrepreneur Conor put his enthusiasm for health and wellness to good use and developed a brand new health drink. Enter Filthy Rich, stage right. This quirky brand burst onto the scene with their range of shakes and a plan to expand to other health drinks and snacks in the near future. Their shakes are packed with vitamins, minerals and plant protein - making them dairy free, gluten free and vegan to boot. Currently with two flavours to choose from - vanilla and cacao - or a Get Rich Quick kit for those who can’t choose, Conor spent a long time developing a winning formula that would taste delicious whilst also giving you a much-needed boost for the day ahead. Not just for the masculine, protein-packed powerlifters, Filthy Rich is for anyone who wants a healthy vegan drink on the go.
But when did we first hear about them? Conor and his team originally approached Kubix with a challenge to completely redesign their website. The site was still in development at the time with a different team, and they weren’t happy with the designs they’d been shown. Our Kubix challenge was primarily a visual one - to bring out the colourful, vibrant branding and show the health shakes off to their maximum potential. With the Filthy Rich crew already having hired a content writer to populate the site with quirky, inspirational copy, our Comms team sat back and let the designers get to work.