FAQs.

Everything you need to know about Shopify and working with Kubix. Can’t find the answer you’re looking for? Please chat to our team.

What Our Clients Say.

Don’t just take our word for it. We work day-in, day-out with a range of industries - each with unique Shopify and digital marketing requirements. Here’s what they have to say about the results:
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We are exceedingly happy with our new website that Kubix have built for us. Shopify has simplified every aspect of running our online business as well as made our user journey simpler and smoother in turn increasing revenue. The Kubix team have been supportive from the start and ongoing, their knowledge and willingness to assist in all our queries has been unparalleled. Thank you Kubix.

The Zen Shop

Case Study
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We are very pleased to have chosen Kubix media, the work they have done for us in the timescale provided was nothing short of Amazing! Very pleased, easy to contact and always have time to discuss additions and tweaks we require. This is how a media company should be...  A great team to work with.

Technology Outlet

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The secret to outstanding customer service is making your clients feel like VIPs. Kubix succeeded in doing this from the get go. In terms of my VIP at Kubix, that person is Joe. Positive, patient and professional throughout the migration of our store from Magento to Shopify – he was pivotal to the project’s success. If you’re a retail company looking for a multichannel solution, Shopify can do it all. And Kubix has the experience to guide you through the process. They don’t get called Shopify Experts for nothing!

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Kubix Media, can be summarised as Professional, Patient and very understanding. As an SME, we experienced the typical changes to our schedule due to business pressures on a small management team. We engaged the Kubix Media team, back in Early 2020, had to delay our migration from our Magento Platform, and Kubix team stayed with us throughout. When we did fully re-engage, the advice and guidance we received was clear and concise. Our migration morphed into a rather complex back end. Involving multiple App installations, testing, uninstalling, and installing new App’s. Kubix Media were there for us all the time. Migrations and Shopify setup….. Kubix Media will get you there. Alan Metcalfe General Manager Hampers & Co

Hampers & Co

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Kubix Media exceeded our expectations throughout the project. Jess and the team  interpreted our brief very well and skilfully guided us through every step of the development process, their communication is second to none. The retail team at Royal Academy of Dance thoroughly enjoyed working on the project and have had an excellent response from colleagues and customers alike. Would highly recommend.

Royal Academy of Dance

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From start to finish my experience with Kubix Media during our website project build has been fantastic. Amazing team of talented and wonderful people, fantastic communication and they bring all your ideas to life, no matter how crazy they may sound. Can't get much better then that.... oh wait it can !! They created a magical website for MOBU which our customers love - smooth, reliable, fast and provides a fantastic customer experience. I'm very pleased with the results and the website brings a smile to my face every time I see it, thank you so much!

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Kubix have been amazing to work with - one of the smoothest IT projects I've worked on from beginning to end.  The team really focused on what was important to us as a client and put their efforts into solving those problems. Our timescales were tight, but that didn't worry Jess and the team - everything felt under control and on track throughout the process. I'd highly recommend Kubix for any Shopify project.

Glasgow Life

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Kubix are an amazing team. Jess has been a great teacher and extremely helpful in teaching us how to navigate our new website which they designed so well. If your looking for professionalism, integrity, knowledge and creativity then Kubix is your go to. They are honest and transparent with you and only have your best interest at heart. It was such a lovely experience working with them. A really lovely community of experience designers and marketers, we look forward to working with them again soon as they're such a lovely group of people. Thank you Kubix.

Aoife Lifestyle

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I truly enjoyed working with Joe and the team at Kubix Media on the migration of our site from a Magento-like agency based ecommerce platform to Shopify(Plus). Our project was far more than a standard one and it involved a few complex custom solutions and troubleshooting while navigating some pretty rough seas too at times, Kubix was able to soldier through with us in this effort while both guiding and reassuring us along the way. We really appreciated the flexibility the company has shown to our ever evolving project and I think the result speaks for itself for anyone checking our site as of June 2023. We gained great value from the investment we made with them and I would recommend them as migration specialists. Thank you! Matteo - Ecommerce Manager @Boutique Camping

Boutique Camping

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Excellent communication throughout the process. Quality of work from design, development to deployment has been very good. Also on hand to resolve unforeseen problems post launch :-D Thank you Joe, Elodie, Jess, Sharon, Ryan and the wider team!

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Kubix have exceeded our expecations from beginning to end. They have been timely and precise throughout the entire process, clear in the explanations and assistance and know Shopify and their development inside out. We have been blown away by them to be honest.

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Overall, we're incredibly happy with how the website came together. Each section lives up to what we initially envisioned for the project, and the custom sections look fantastic. Mia was an absolute pleasure to work with, and we can't speak highly enough about her. She navigated our many questions and ideas and always had a solution ready. Her communication and work ethic made this project a breeze.

Creep-o-rama

Case Study

Brand Values.

Any brand should have a clear definitive understand of its Why.

We started Kubix with our Why: We Never Stop Growing - Together. But this begged the question: exactly how do we ensure that our team keeps growing?


This is the How behind the Why.

Four words that define us. Clarity, creativity, integrity and tenacity.

Each of these words surmise our 15 brand values below, introduced in 2022. They're what we stand for, and define how we operate.

These words guide what we do, and how we do it. In every situation we apply these words to ensure our decision making, our actions and our outcomes are fundamentally 'Kubix'. Hover over each tile to reveal how we interpret each of these attributes.

These 15 brand values affect every decision that goes on at our agency. When things go well, it’s because we're aligned in these areas. And when things don’t, it naturally always comes back us veering from our values.

Whilst we have the Kubix Way in terms of our working process, this is our personal moral code of ethics. Our guiding principles for now and the future of our team.

We hope you enjoy.

Clarity

We're clear in our objectives, motives and aims. We make things easnyderstand, whether with each other, with clients or anyone who interacts with Kubix. We don't obfuscate or complicate, we're forthright and clear about our actions.

Creativity

We think differently, push boundaries, and never fear different perspectives. We embrace unique ideas and lateral thinking, and take the unbeaten path. We're resourceful and unafraid to break with convention; to do things our own way.

Integrity

We're honest, act with good intentions, and give everyone respect. We value the contributions of all and listen to different perspectives. We support each other, our clients, and everyone we engage with.

Tenacity

We're determined, resilient and uncompromising. We strive to be the best in everything we do, and we never settle. We're hungry for growth, for knowledge, and for success. We're resilient in the face of new challenges.

Shopify Plus Customer Badge

Case Study:

Aoife Lifestyle

Learn how Kubix elevated the online presence of this award-winning circular fashion brand with a successful migration from WordPress to Shopify.

Read Case Study

Case Study:

Freshly Prep'd

Get a taste of how Kubix cooked up a fresh e-commerce platform for this Northern Ireland food delivery service.

Read Case Study
Shopify Plus Customer Badge
Shopify Plus Customer Badge

Case Study:

Aoife Lifestyle

Learn how Kubix elevated the online presence of this award-winning circular fashion brand with a successful migration from WordPress to Shopify.

Read Case Study

Case Study:

Freshly Prep'd

Get a taste of how Kubix cooked up a fresh e-commerce platform for this Northern Ireland food delivery service.

Read Case Study
Shopify Plus Customer Badge

Why leave your brand’s growth to chance? When it comes to our way of working, we don’t believe in second guessing.

Why leave your brand’s growth to chance? When it comes to building Irish Shopify brands, we don’t believe in second guessing.

Bethany & Looay Strategy Meeting in the Kubix OfficeTotal Sale WidgetCustom Colours Widget
Bethany & Looay Strategy Meeting in the Kubix OfficeTotal Sale WidgetCustom Colours Widget

Ready for Growth?

As Shopify Plus Partners and official Shopify Experts, we build and scale brands all over the world. From first-class Shopify websites, to seamless marketing strategies, our team understands e-commerce and exactly how to exceed your goals.

As Shopify Plus Partners and official Shopify Experts in Ireland, we build and scale brands all over the world. From first-class Shopify websites, to seamless marketing strategies, our team understands e-commerce and exactly how to exceed your goals.

Kubix media directors having a discovery audit meeting in the Kubix coffee shop

It all starts with a discovery audit.

In order to fully understand what your business needs, we’ll begin with a discovery audit of your brand, your Shopify business operations, and your customers.

From placing test orders, to conducting brand surveys, auditing your Shopify apps, and even speaking directly to your customers to find out their pain points with your online store, we believe in taking a hands-on approach to ensure that you get the most data-driven and transformative recommendations possible.

Why? Because it’s one thing to say we understand businesses. It’s quite another to say we understand your business. Discover how we audit brands:

The Kubix Way

Some of the Shopify brands we work with.

Case Studies

Some of the Shopify brands we work with.

Case Studies
Bethany & Looay Strategy Meeting in the Kubix OfficeTotal Sale WidgetCustom Colours Widget
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👥 Wisdom of the crowd.
Social media followers, a large number of customers: wisdom of the crowd is when a large group of people endorses your brand.

🧑Expert.
Endorsement or recommendation from experts in your industry/field.

⭐️ User.
Reviews, testimonials and recommendations: user social proof looks like your current customers recommending your products based on their experiences with your brand.

✅ Certification.
Awards, achievements, recognition: receiving a stamp of approval from an authoritative figure in your industry is an excellent form of social proof.

👫 Wisdom of your friends.
Word of mouth is the key here: get people talking about your product, and their friends soon will be too.

👑 Celebrity.
Influencers or actual celebrities: when they endorse your product, you know you’re onto a winner.

👥 Wisdom of the crowd.
Social media followers, a large number of customers: wisdom of the crowd is when a large group of people endorses your brand.

🧑Expert.
Endorsement or recommendation from experts in your industry/field.

⭐️ User.
Reviews, testimonials and recommendations: user social proof looks like your current customers recommending your products based on their experiences with your brand.

✅ Certification.
Awards, achievements, recognition: receiving a stamp of approval from an authoritative figure in your industry is an excellent form of social proof.

👫 Wisdom of your friends.
Word of mouth is the key here: get people talking about your product, and their friends soon will be too.

👑 Celebrity.
Influencers or actual celebrities: when they endorse your product, you know you’re onto a winner.

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API

API stands for Application Programming Interface, software that allows two or more computer programmes to communicate with one another. An API acts as an intermediary layer to send information back and forth between a website or app and a user.

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Abandoned Cart

Customers who have added items to their cart but have not yet checked out. To re-engage and convert lost customers, abandoned cart emails are the best way of bringing customers back to the store.

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Analytics

Shopify’s Analytics dashboard displays various metrics from sales, to sessions, to customer rates and more. This section is the best way to track your trends and take a close look at your target audience. You can discover exactly which countries your customers are buying from, whether any of your audience have landed on your site from social media channels, and get a breakdown of your most successful products.

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App

A plugin that can be installed (free or for a fee) that enables new features or services for your Shopify store.

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Blended Storefront

A blended storefront allows you to set up and manage both DTC and B2B sides of your business from a single store, instead of having two separate stores. With Shopify’s latest Summer Editions B2B features, blended storefronts are becoming increasingly popular for B2B merchants.

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CTA

Call to Action. An instruction in the form of a shape, button or text, or even an image that encourages visitors to perform an action, such as a Shop Now button. CTAs can be included on emails, social media platforms, and websites.

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Collection

A collection is a grouping of your products. Collections are used for categorising products to make it easier for shoppers to find what they’re looking for. “Tops” and “bottoms” would be an example of categories for a clothing store.

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Companies

Shopify-specific term for businesses you sell to within your B2B store.

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Conversion Rate

The percentage of site sessions that resulted in actual orders. This is filtered by “Added to cart”, “Reached checkout” and “Sessions converted”.

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Customiser

The Shopify Customiser is a part of your Admin panel, where you can find and change Sections and Settings.

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DTC

DTC stands for Direct to Consumer, when a brand or manufacturer sells its own products to its end customers.

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ERP

ERP stands for Enterprise Resource Planning, software designed to manage core parts of a business such as finance, HR and purchasing inventory.

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Flow

A sequence of automated actions, which can include email and SMS messages, that is triggered when a person performs a specific action.

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Frontend

The part of a website or software with which the user directly interacts.

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Fulfilment

The process of preparing and shipping orders to customers, either by yourself or through a third-party fulfilment service.

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Gateway

A payment gateway allows you to accept online payments, such as credit card transactions, securely on your Shopify store.

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Homepage

Your homepage is the main landing page of your Shopify store - one which all other pages link to.

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Hypertext Markup Language (HTML)

HTML is one of the foundational elements of the web; it’s a programming language used to display elements of a webpage in a browser. HTML is one of the many languages used within webpages on Shopify stores..

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Journey Mapping

A process of visualising and understanding the customer's journey through your store, identifying touch-points and areas for improvement in the user experience.

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Klarna Integration

Integrating the Klarna payment method into your Shopify store, allowing customers to choose Klarna's "buy now, pay later" financing options at checkout.

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Klaviyo Integration

Integrating Klaviyo, a popular email marketing platform, with your Shopify store to create targeted email campaigns, segment your audience, and automate email marketing efforts, ultimately driving sales and customer engagement.

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Liquid

The template coding language used for Shopify.

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List

A collection of opted-in customer profiles, primarily used for email marketing.

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Metafield

Metafields are a scalable way to add and store custom information to native Shopify resources like products, customers, orders. In addition to product titles and prices, metafields enable store owners to create unique properties like ingredients or materials to enhance a product page.

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Migration

A successful move or transition from one e-commerce platform to another. You can migrate to Shopify or Shopify Plus, for example, from Magento, WordPress, and other channels.

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Navigation

The area where your Shopify menus are saved, allowing customers to navigate around your online store.

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Order Management

Order management does what it says on the tin - it’s all about the ways you manage your orders, from payments to fulfilment of customer deliveries.

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Page Views

Page views within Shopify concern either the number of times a visitor/user has visited a single page or the number of times they visit your entire online store over a given time period.

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Payment Gateway

A payment gateway processes all your card payments, for both online and physical stores. Shopify itself has its own payment gateway, Shopify Payments, but it also supports over 100 other payment gateways, with many popular options such as PayPal, Stripe and Apple Pay.

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Payment Processor

These are a variety of third party companies which handle payments on behalf of a Shopify seller.

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Point of Sale (POS)

Point of Sale (POS), describes retail activity that takes place at a physical premises, and not online. POS systems, such as Shopify POS, enable merchants to process orders at a physical retail store or a pop-up shop at events. Shopify POS integrates such transactions with your online Shopify store.

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Product Description

A product description is a piece of text that sits alongside each product on your Shopify store which describes the product, its features and its attributes.

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Product Page

Product pages are those that individual products sit on, containing images about the product, a description, pricing and stock availability information.

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Product Variants

Product variants refer to any of the different options available for a product, such as different sizes, colours and other variables. These are stored within your Shopify store as variants.

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QA

QA stands for Quality Assurance - the process of testing and maintaining set standards of a system. A QA is conducted before setting any website live to find bugs, compare the development work to the original design and check for any responsive design issues.

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Responsive Design

Ensuring web pages render well and are easy to use on all screen sizes such as desktop, mobile and tablet.

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Sales Channel

One or more locations where you can sell online. Your online store usually is your primary sales channel, but you may also sell on Amazon, Meta or TikTok.

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Segment

A collection of customer profiles filtered by specific rules, such as amount of orders placed, or how many emails they've engaged with.

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Sessions

A session is a period of activity from visitor. Shopify measures your traffic in overall sessions over time.

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Shopify Plus

The most advanced of all Shopify plans, Shopify Plus offers the most benefits and support and is therefore suited to the largest global Shopify merchants.

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Tag

Tags are applied to products to help you categorise and group products into collections.

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Theme

The files that control the look and feel of a Shopify store. From a technical standpoint, a Shopify theme combines HTML, CSS, JavaScript, Liquid, and image files into what shoppers see on screen, or the “front end”.

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UI

UI, or user interface, is the visual and aesthetic elements of a website. It includes the look and feel of the interface, the interactions (animations) as well as the layout and typography. On e-commerce websites, the goal of UI design is to create a appealing, recognisable (branded) and memorable shopping experience.

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UX

UX, or user experience, is the overall experience of using a website. It includes the information architecture, the usability, functionality, and overall satisfaction of the user. On e-commerce websites, the goal of UX design is to create a positive and seamless experience for users in order to increase their satisfaction, engagement, and conversion rates.

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Visual Technical Architecture Map

A bird’s eye view diagram that showcases your organisation’s infrastructure. The map illustrates how components in a system interact with one another.

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Web Analytics

Tools and data analysis techniques used to track and measure website traffic, user behaviour, and conversion rates on your Shopify store.

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Webhook

A way to connect your Shopify store with external apps or services, enabling real-time data updates and automation of tasks.

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Wishlist

A feature that allows customers to save products they're interested in for future reference, making it easier for them to return and make a purchase later.

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XML Sitemap

A file that helps search engines index your store's pages more efficiently, improving your SEO.

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Xero Integration

Integrating Xero, a popular accounting software, with your Shopify store for streamlined financial management, including tracking expenses, revenue, and taxes.

Glossary Classes (Don't Delete)

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