Rabab is our PPC Executive, which means she’s an expert on all things ROAS and CPA. Before she started learning paid media acronyms, she grew up in Pakistan, and in 2023 she decided to move to the UK to study a Master’s degree at Birmingham City University. When she’s not indulging in her passion for movies (and Spiderman) you’ll find Rabab travelling, exploring new places, and playing the ukulele.
